Monday, 25 January 2010


I found this excellent list of synonyms for strengths the other day: backbone, body, brawn, brute force, clout, courage, durability, energy, firmness, force, fortitude, hardiness, health, lustiness, might, muscle, nerve, physique, potency, power, powerhouse, robustness, security, sinew, soundness, stability, stableness, stalwartness, steadiness, steamroller, stoutness, strong arm, sturdiness, substance, tenacity, toughness, verdure, vigor, vim, vitality and zip.

Having reviewed some rather dry definitions of strengths in the business literature recently I thought this list brought the essence of the term to life brilliantly. I wonder if there are others words that might strengthen the list and take us towards a definition that might excite?

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